An affiliation provides access to streamed sports content alongside benefits related to supporting a prominent Australian Rules Football club. This arrangement merges a subscription entertainment service with club membership perks, offering a unique package for fans.
This type of offering serves several purposes. It increases membership numbers for the football club, providing vital financial support and bolstering its supporter base. Simultaneously, it drives subscriptions for the sports streaming service, expanding its market reach and enhancing its content value proposition. The historical context reveals a growing trend of sports organizations partnering with media providers to create mutually beneficial arrangements.