The officially sanctioned apparel worn by players representing the Collingwood Football Club in the Australian Football League (AFL) comprises a vertically striped black and white jersey, typically paired with black shorts and socks. This uniform serves as a visual identifier for the team on the field. The distinct design is instantly recognizable to supporters and the broader viewing public.
The visual representation of the club is central to building team identity and fostering fan loyalty. Its enduring design connects the current playing group with a rich history of on-field performance and a deep-rooted tradition. Changes to the design are infrequent and carefully considered, reflecting the importance of maintaining a consistent brand image. Moreover, revenue generated from the sale of replica versions contributes significantly to the club’s financial resources, supporting player development and club operations.