The emblem serves as a tangible representation of allegiance to a prominent Australian Rules Football club based in Melbourne. Displaying the aforementioned item is a common method for supporters to demonstrate their enthusiasm and loyalty, especially during matches and celebratory events. Examples of its usage include waving it at games, hanging it at home, or displaying it at gatherings.
The symbol plays a significant role in fostering a sense of community and shared identity among fans. Its visibility helps to create a powerful visual presence and contributes to the atmosphere surrounding the sport. Historically, the banner has evolved in design reflecting changes within the team and its supporter base. Furthermore, its presence marks significant victories and achievements in the clubs history, serving as a lasting reminder of past triumphs.